Business
Food & E-Commerce
Mohe Roots
Food E-Commerce Design, Custom Blend Shopping & Digital Marketing
Techno Deviser designed and developed Mohe Roots’ online store and supported its digital marketing. The website connects traditional food storytelling with product shopping, bringing flour, oils, spices and a personalised blend journey into one branded experience.
Project Overview
Mohe Roots offers everyday cooking essentials with a focus on traditional processing and Indian food heritage. Its online store brings together flour, oils and spices alongside a “Make Your Own Mix” interface for selecting ingredients and quantities.
Techno Deviser’s role covered website design, development and digital marketing. We connected the brand’s food story with its shopping experience, organising product discovery and presenting custom blend selection as a distinct part of the store.
Figma
React Js
Webflow
Wordpress
The Challenge
Food shoppers need to understand what they are buying, how products differ and which options suit their household. Mohe Roots also needed to present personalised blends without making the shopping journey feel complicated.
The primary challenges included:
Introduce the brand’s traditional food positioning clearly.- Separate flour, oils and spices into recognisable shopping categories.
- Balance brand storytelling with practical product information.
- Explain custom blend selection through manageable steps.
- Keep product browsing and purchase actions easy to locate.
- Connect digital marketing with relevant shopping destinations.
Our Approach
We organised the experience around familiar food categories and a separate guided journey for customers who want to create their own blend.
Introduce. Bring the brand’s food heritage and processing story into the opening experience, alongside direct routes to shop.- Organise. Group everyday essentials into clear categories, helping visitors move from a cooking need to relevant products.
- Personalise. Present custom blend choices in a sequence that separates pack size, ingredients, quantities and order review.
Our Solution
Techno Deviser brought design, development and marketing together across four areas of the online experience.
Food-Focused UI/UX
We designed the storefront around food imagery, distinct product categories and readable brand sections, connecting the story behind the products with opportunities to shop.
E-Commerce Development
We developed the store experience around product browsing, item selection and cart access, bringing everyday essentials into a connected online shopping structure.
Custom Blend Experience
We incorporated a dedicated blend-selection interface with stages for choosing pack size, selecting ingredients, setting quantities and reviewing the combination before adding it to the cart.
Brand & Digital Marketing
We supported the brand’s digital marketing and connected its traditional-food positioning with the website’s product and storytelling sections.
Business Value
The website gives Mohe Roots a central destination for presenting its brand, selling everyday essentials and introducing personalised blends. Visitors can explore the food story, browse familiar categories or follow a dedicated route to configure their own mix.
- Separate shopping pathways for flour, oils and spices.
- A structured interface for personalised ingredient selection.
- A shared destination for brand communication and digital marketing.
Frequently asked questions
Techno Deviser handled website design, development and digital marketing, combining brand presentation with product shopping and a custom blend interface.
The store features flour, cooking oils and spices, with category-based browsing and individual product information.
It presents ingredient selection as a guided process, separating pack size, product choices, quantities and review into individual stages.
Food imagery, processing-related storytelling and product categories connect the shopping experience with Mohe Roots’ emphasis on traditional food preparation.
It provides destinations for product discovery and brand education, giving interested visitors a place to explore the range and continue toward shopping.
Yes. We can combine store design, development, product customisation and digital marketing around your food range and customer requirements.
Bring Your Food Brand to the Digital Table
Work with Techno Deviser to create an online store that tells your story, presents your products clearly and makes room for the shopping features your customers need.