Business
Regional News & Digital Publishing
Times News Group
Community News Website Design, Development & Digital Marketing
Techno Deviser designed and developed Times News Group’s website and supported its digital marketing. The experience connects the publishing group’s regional identity with routes to community news, helping visitors choose the publication relevant to their location.
Project Overview
Times News Group brings together regional publications including the Surf Coast Times, Bellarine Times, Geelong Times, Ballarat Times and Bendigo Times. Its main website introduces the publishing network and directs visitors toward their region’s community news.
Techno Deviser’s role covered website design, development and digital marketing. We focused on presenting the group as a connected publishing network while giving individual regional publications a recognisable place within the experience.
Figma
React Js
Webflow
Wordpress
The Challenge
A regional publishing group needs to communicate its wider identity without making readers search through information unrelated to their community. The central website must introduce the network and help visitors identify their next destination.
The primary challenges included:
Present multiple regional publications within one group identity.- Make location-based publication choices easy to understand.
- Distinguish the group website from individual news destinations.
- Balance publication discovery with company contact information.
- Provide clear routes for reader and business enquiries.
- Maintain consistent brand communication across digital marketing.
Our Approach
We organised the experience around a straightforward visitor journey: identify the region, find the publication and connect with the appropriate destination.
Orient. Introduce the publishing network while making regional news selection the central purpose of the opening experience.- Organise. Present publication choices consistently so visitors can recognise and select the title relevant to their community.
- Connect. Keep publication destinations, group information and contact routes accessible within a shared website structure.
Our Solution
Techno Deviser combined design, development and marketing across four areas of the group’s digital presence.
Regional Navigation Design
We designed the experience around publication discovery, giving visitors a clear starting point for choosing news relevant to their region.
Website Development
We developed the central website to connect the group’s publication network with regional destinations, supporting information and contact options.
Publishing Brand Presentation
We brought the individual publication names into a consistent group-level presentation, balancing their local identities with the wider Times News Group brand.
Digital Marketing
We supported the group’s digital marketing, connecting its brand communication with an online destination for publication discovery and enquiries.
Business Value
The website gives Times News Group a central entry point to its publishing network. Visitors can identify regional publications, continue to relevant news destinations and find ways to contact the group.
- A shared introduction to the regional publication network.
- Location-led routes toward relevant community news.
- A central destination for group information and enquiries.
Frequently asked questions
Techno Deviser handled website design, development and digital marketing for the group’s central digital presence.
It introduces the publication network and helps visitors find community news relevant to their region.
The experience centres on regional selection, giving visitors recognisable publication choices within a consistent presentation.
Individual publication names remain visible while shared layouts and brand elements connect them to the wider publishing group.
Group contact information and an enquiry form provide routes for visitors to communicate with the organisation.
Yes. We can plan website design, development and digital marketing around your publications, audience groups and content structure.
Connect Your Publications With the Communities They Serve
Work with Techno Deviser to create a digital presence that presents your publishing network clearly and helps readers find their next destination.