AUDIENCE • LEARN • GROW

Complete PPC Course

Develop Abilities to Run Effective Profit-Rich Ads

Your objective includes attracting targeted traffic as well as generating leads and achieving optimal return on investment (ROI) through your paid ads. PPC advertising stands as one of the quickest internet marketing methods to help businesses expand their operations efficiently. Our PPC course offers complete training for new users and experienced practitioners who require practical experience to operate efficient ad campaigns effectively.

Students will discover basic PPC material along with the mechanics of advertisements paid campaigns and their essential role in digital promotional strategies during this lesson. Our instruction covers platform implementation including Facebook and Instagram as well as Google Ads where we will teach you audience targeting methods along with effective keyword selection to optimize advertisement reach.

Our training curriculum focuses on ad creation because efficient ad development requires mastery of both ad texts writing together with strategic design principles and landing page adjustment for conversion growth. You’ll gain expertise in handling bids alongside budget optimization and conversion tracking methods which optimize the profitability of your advertising finances.

As part of our advanced program you will learn about audience segmentation and remarketing to both reach new customers and expand your marketing reach. This PPC training gives business owners along with freelancers along with marketers the opportunity to advance their PPC proficiency through practical guidance along with expert advice alongside specific examples from the real world.

Through this course you will acquire the necessary experience and confidence to create and enhance PPC campaigns which yield genuine performance outcomes. This course serves as your optimal introduction to establish online advertising control and business growth.

Complete PPC Course instructor
Industry Practitioner

PPC Advertising Instructor

Techno School Lead Instructor

Course Fee20,000 ₹
Duration3 months
Reserve Your Seat Today

Key Course Information

Course Fee
20,000 ₹
Duration
3 months
Frequency
5 lessons per week
Hours
Flexible
Level
Beginner

What will you get?

Our curriculum gives you both deep theoretical grounding and end-to-end practical mastery to execute campaigns that rank, drive organic traffic, and convert visitors.

Understanding PPC Fundamentals

Learn all fundamental PPC skills starting with keyword selection and moving to creating ads and managing bids while optimizing landing page content.

Monitoring and Analysis

Learning PPC performance monitoring requires analytics tools like Google Ads, Meta Ads Manager and others for examining CTR and conversion rates and CPC.

Local PPC Strategies

Essential PPC advertising tutorials for local businesses educate them about applying location-specific targeting methods to reshape their local ads and optimization techniques.

Practical Implementation and Case Studies

Real-world assignments together with case studies create an environment where students attain effective learning by observing successful PPC methods that deliver results.

Summary

Learn about launching efficient advertisement campaigns that attract suitable visitors to help businesses fulfil their advertising goals.

This course is for you if you have:

Whether you are a student, a professional exploring new skills, or an entrepreneur, this course helps you put complete ppc into practice.

General knowledge of English

Ability to create engaging content

Desire to promote websites

Course Syllabus

A carefully sequenced, 8-module practical syllabus taking you from search fundamentals to advanced technical audits and executive reporting.

01

Introduction to PPC

Topics Covered:
  • What is Pay-Per-Click (PPC) Advertising?
  • How PPC Works in Digital Marketing
  • Difference Between PPC, SEO, and Other Digital Ads
  • Understanding Search Engine & Display Advertising
  • Overview of PPC Platforms (Google Ads, Meta Ads, Bing Ads)
  • Test Assignment
02

PPC Strategy & Campaign Setup

Topics Covered:
  • Defining PPC Goals & Objectives
  • Understanding Target Audience & Market Research
  • Choosing the Right PPC Platforms (Google, Facebook, LinkedIn, etc.)
  • Budget Planning & Bid Strategies
  • Setting Up Your First PPC Campaign
  • Test Assignment
03

Keyword Research & Selection

Topics Covered:
  • Importance of Keywords in PPC Campaigns
  • Tools for Keyword Research (Google Keyword Planner, SEMrush, Ahrefs, etc.)
  • Types of Keywords (Broad, Phrase, Exact Match, Negative Keywords)
  • Competitor Keyword Analysis & Gap Identification
  • Structuring Keyword Lists for Ad Groups
  • Test Assignment
04

Ad Copywriting & Creative Optimization

Topics Covered:
  • Writing Engaging & High-Converting Ad Copy
  • Crafting Headlines & Descriptions for Better Click-Through Rates (CTR)
  • A/B Testing Ad Creatives for Performance Improvement
  • Responsive Search Ads vs. Expanded Text Ads
  • Best Practices for Image & Video Ads
  • Test Assignment
05

Landing Page Optimization

Topics Covered:
  • Importance of Landing Pages in PPC Success
  • Best Practices for High-Converting Landing Pages
  • Call-to-Action (CTA) Strategies & Lead Generation
  • Mobile-Friendly & UX-Optimized Landing Pages
  • Using Heatmaps & Analytics for User Behavior Tracking
  • Test Assignment
06

Bid Management & Budget Optimization

Topics Covered:
  • Manual vs. Automated Bidding Strategies
  • Understanding Cost-Per-Click (CPC) & Quality Score
  • Smart Bidding Strategies & AI-Powered Optimization
  • Budget Allocation for Maximum ROI
  • Bidding on Brand vs. Competitor Keywords
  • Test Assignment
07

Display & Remarketing Ads

Topics Covered:
  • Understanding Display Advertising & Its Role in PPC
  • Banner Ads, Video Ads, and Native Ads
  • Google Display Network (GDN) & Facebook Audience Network
  • Remarketing Strategies to Re-Engage Previous Visitors
  • Dynamic Remarketing for E-commerce & Service-Based Businesses
  • Test Assignment
08

PPC Analytics & Performance Tracking

Topics Covered:
  • Introduction to Google Ads & Meta Ads Manager
  • Understanding Key PPC Metrics (CTR, CPC, ROAS, Quality Score)
  • Conversion Tracking & Performance Monitoring
  • Tools for Data Analysis & Reporting (Google Analytics, Tag Manager)
  • Analyzing Competitor PPC Performance & Benchmarking
  • Test Assignment
09

Advanced PPC Strategies

Topics Covered:
  • Dynamic Search Ads (DSA) & Performance Max Campaigns
  • Audience Targeting & Lookalike Audiences
  • Local PPC Advertising for Small Businesses
  • Multi-Channel PPC Strategy (Google, Social, YouTube, Amazon Ads)
  • Scaling & Automating PPC Campaigns
  • Campaign Troubleshooting & Budget Recovery Strategies
  • Test Assignment
010

E-commerce & Lead Generation PPC

Topics Covered:
  • PPC for E-commerce: Google Shopping & Product Listing Ads (PLA)
  • PPC for Lead Generation: High-Converting Funnels
  • Tracking & Measuring Customer Lifetime Value (CLV)
  • Seasonal PPC Strategies & Campaign Adjustments
  • Test Assignment
011

Social Media & Video Advertising

Topics Covered:
  • Running PPC Ads on Facebook, Instagram, LinkedIn & Twitter
  • YouTube Advertising: Skippable & Non-Skippable Video Ads
  • Influencer Collaborations & PPC Campaign Integrations
  • Test Assignment
012

Final Test & Certification

Topics Covered:
  • Practical PPC Case Studies & Real-World Applications
  • Final Assessment Based on Live Campaign Performance
  • Course Completion & Certification

Why Choose Techno School?

We equip our students with industry-ready skills, genuine project audits, and personalized mentorship to build careers in technology and digital services.

Internship Opportunities for Top Students
01

Internship Opportunities for Top Students

Top-performing graduates receive direct placement opportunities into paid or live client internships within Techno Deviser's agency teams.

Real Project Experience
02

Real Project Experience

Work on live website audits, genuine client challenges, and practical implementations instead of abstract textbook theory.

Small Group Sizes
03

Small Group Sizes

We strictly limit batches to small cohorts (up to 15 students) to guarantee personalized attention and dedicated feedback from instructors.

Expert Lecturers
04

Expert Lecturers

Learn directly from senior industry practitioners who actively lead client SEO strategies every day in the competitive digital market.

Comfortable Learning Environment
05

Comfortable Learning Environment

Modern, high-tech air-conditioned labs equipped with high-speed internet, collaborative workspaces, and direct access to instructors.

Certificate of Completion
06

Certificate of Completion

Earn a recognized professional certificate from Techno School validated by industry projects and portfolio demonstrations.

Ready to Build Something That Grows Your Business?

Have a clear brief or just an idea? Share your goals with us. We'll help you explore the right digital solution, define your project requirements and plan the next steps toward business growth.

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