Business
AUDIENCE • LEARN • GROW
Complete SEO Course
Master the Art and Science of Search Engine Optimization
If you want to increase the ranking of your website and achieve outstanding results in search engines, SEO is a crucial component of your marketing strategy. SEO, or Search Engine Optimization, is one of the most successful and effective digital marketing tactics. It involves a combination of on-site, off-site, and technical techniques that work together to improve your site's visibility and drive organic traffic.
Techno Deviser provides a dynamic and comprehensive SEO course designed to equip you with the skills and knowledge necessary to excel in the digital landscape. Our course covers all aspects of SEO, providing practical experience and real-world insights to ensure you can apply what you learn effectively. You'll delve into keyword research, content optimization, link building, and site architecture, gaining a holistic understanding of how to enhance your website's performance.
Additionally, our training emphasizes the importance of staying updated with the latest industry trends and algorithm changes. You'll learn how to adapt your strategies to remain competitive and achieve sustainable growth. By the end of the course, you'll be well-prepared to implement effective SEO techniques that boost your site's rankings and contribute to your overall business success. Whether you're a beginner or looking to refine your existing skills, our SEO course is tailored to meet your needs and help you achieve your goals.
Industry Practitioner
Senior SEO Specialist
Techno School Lead Instructor
Course Fee20,000 ₹
Duration3 months
Key Course Information
Course Fee
20,000 ₹
Duration
3 months
Frequency
5 lessons per week
Hours
10:00 - 14:00
Level
Beginner
What Will You Get?
Our curriculum gives you both deep theoretical grounding and end-to-end practical mastery to execute campaigns that rank, drive organic traffic, and convert visitors.
This Course Is For You If You Have:
Whether you are an aspiring digital marketer, a freelance content creator, an entrepreneur launching an e-commerce brand, or a developer wanting to rank sites, this structured roadmap takes you from initial curiosity to professional mastery.
General knowledge of English
Basic reading and comprehension skills to understand search engine guidelines, documentation, and technical terminologies.
Ability to create engaging content
An interest in writing, drafting persuasive messaging, and crafting content that answers users' search intent effectively.
Desire to promote websites
Curiosity about how websites rank on Google, enthusiasm for digital growth, and a passion for data-driven results.
Course Syllabus
A carefully sequenced, 8-module practical syllabus taking you from search fundamentals to advanced technical audits and executive reporting.
01
Introduction
Topics Covered:
What are search engines?- How do search engines work?
- What is SERP layout?
- Test task
02
What is SEO
Topics Covered:
- What is SEO
- Why SEO for websites
- What is Organic Traffic
- Organic vs Paid Traffic
- Test Assignment
03
Crawling, Indexing, and Ranking
Topics Covered:
- What is the crawling process
- What are bots and spiders
- How does page indexing work
- What is ranking and how to classify a web page
- Test Assignment
04
On-site SEO Components
Topics Covered:
- What is keyword research and how to perform it
- What is keyword mapping
- What are On-site elements
- How to conduct competitor analysis
- How to properly optimize content
- What is Website architecture
- How to define an effective On-Site SEO strategy for a specific type of business
- Test Assignment
05
Technical SEO
Topics Covered:
- HTTP and HTTPS protocols
- URL structure and canonical tags
- Robots.txt and XML sitemaps
- Schema markup and structured data
- Meta Tags & open graph
- Site Speed and Core Web Vitals (LCP, FID, CLS)
- Directives and index control
- Status Codes (200, 301, 302, 404, 500)
- How to perform a technical audit
- Test Assignment
06
Off-site SEO and Link Building
Topics Covered:
- Anchor Texts & anchor ratios
- External Links vs internal links
- Bad (Spammy) Links & disavow tools
- Link Analysis and metrics (DA, DR, UR)
- Building Links through outreach
- Link Building Strategies (Guest posting, broken links, resource pages)
- Test
07
Local SEO
Topics Covered:
- What is Local SEO
- What is E-E-A-T and Search Quality Guidelines
- How to optimize a website for Local SEO
- Keyword research for Local SEO and geo-intent
- What are citations and NAP consistency
- What is Google Business Profile (GMB)
- Online reviews and reputation management
- Geo-targeted optimization and local landing pages
- Test Assignment
08
Reporting
Topics Covered:
- Introduction to reporting tools (Looker Studio, GA4, GSC)
- Data analysis for SEO reporting
- Setting KPIs, tracking organic conversions, and presenting ROI to clients
- Final Capstone Project & Certification Evaluation
Why Choose Techno School?
We equip our students with industry-ready skills, genuine project audits, and personalized mentorship to build careers in technology and digital services.
Internship Opportunities for Top Students
Top-performing graduates receive direct placement opportunities into paid or live client internships within Techno Deviser's agency teams.
Real Project Experience
Work on live website audits, genuine client challenges, and practical implementations instead of abstract textbook theory.
Small Group Sizes
We strictly limit batches to small cohorts (up to 15 students) to guarantee personalized attention and dedicated feedback from instructors.
Expert Lecturers
Learn directly from senior industry practitioners who actively lead client SEO strategies every day in the competitive digital market.
Comfortable Learning Environment
Modern, high-tech air-conditioned labs equipped with high-speed internet, collaborative workspaces, and direct access to instructors.
Certificate of Completion
Earn a recognized professional certificate from Techno School validated by industry projects and portfolio demonstrations.
Ready to Build Something That Grows Your Business?
Have a clear brief or just an idea? Share your goals with us. We'll help you explore the right digital solution, define your project requirements and plan the next steps toward business growth.
