Course Fee
20,000 ₹Duration
3 monthsFrequency
5 lessons per weekHours
FlexibleLevel
BeginnerWhat will you get?
Understanding PPC Fundamentals
Learn all fundamental PPC skills starting with keyword selection and moving to creating ads and managing bids while optimizing landing page content.
Monitoring and Analysis
Learning PPC performance monitoring requires analytics tools like Google Ads, Meta Ads Manager and others for examining CTR and conversion rates and CPC.
Local PPC Strategies
Essential PPC advertising tutorials for local businesses educate them about applying location-specific targeting methods to reshape their local ads and optimization techniques.
Practical Implementation and Case Studies
Real-world assignments together with case studies create an environment where students attain effective learning by observing successful PPC methods that deliver results.
Summary
Learn about launching efficient advertisement campaigns that attract suitable visitors to help businesses fulfil their advertising goals.
This course is for you if you have:
General knowledge of English
Ability to create engaging content
Desire to promote websites
PPC Course Syllabus
1
Introduction to PPC- What is Pay-Per-Click (PPC) Advertising?
- How PPC Works in Digital Marketing
- Difference Between PPC, SEO, and Other Digital Ads
- Understanding Search Engine & Display Advertising
- Overview of PPC Platforms (Google Ads, Meta Ads, Bing Ads)
- Test Assignment
2
PPC Strategy & Campaign Setup- Defining PPC Goals & Objectives
- Understanding Target Audience & Market Research
- Choosing the Right PPC Platforms (Google, Facebook, LinkedIn, etc.)
- Budget Planning & Bid Strategies
- Setting Up Your First PPC Campaign
- Test Assignment
3
Keyword Research & Selection- Importance of Keywords in PPC Campaigns
- Tools for Keyword Research (Google Keyword Planner, SEMrush, Ahrefs, etc.)
- Types of Keywords (Broad, Phrase, Exact Match, Negative Keywords)
- Competitor Keyword Analysis & Gap Identification
- Structuring Keyword Lists for Ad Groups
- Test Assignment
4
Ad Copywriting & Creative Optimization- Writing Engaging & High-Converting Ad Copy
- Crafting Headlines & Descriptions for Better Click-Through Rates (CTR)
- A/B Testing Ad Creatives for Performance Improvement
- Responsive Search Ads vs. Expanded Text Ads
- Best Practices for Image & Video Ads
- Test Assignment
5
Landing Page Optimization- Importance of Landing Pages in PPC Success
- Best Practices for High-Converting Landing Pages
- Call-to-Action (CTA) Strategies & Lead Generation
- Mobile-Friendly & UX-Optimized Landing Pages
- Using Heatmaps & Analytics for User Behavior Tracking
- Test Assignment
6
Bid Management & Budget Optimization- Manual vs. Automated Bidding Strategies
- Understanding Cost-Per-Click (CPC) & Quality Score
- Smart Bidding Strategies & AI-Powered Optimization
- Budget Allocation for Maximum ROI
- Bidding on Brand vs. Competitor Keywords
- Test Assignment
7
Display & Remarketing Ads- Understanding Display Advertising & Its Role in PPC
- Banner Ads, Video Ads, and Native Ads
- Google Display Network (GDN) & Facebook Audience Network
- Remarketing Strategies to Re-Engage Previous Visitors
- Dynamic Remarketing for E-commerce & Service-Based Businesses
- Test Assignment
8
PPC Analytics & Performance Tracking- Introduction to Google Ads & Meta Ads Manager
- Understanding Key PPC Metrics (CTR, CPC, ROAS, Quality Score)
- Conversion Tracking & Performance Monitoring
- Tools for Data Analysis & Reporting (Google Analytics, Tag Manager)
- Analyzing Competitor PPC Performance & Benchmarking
- Test Assignment
9
Advanced PPC Strategies- Dynamic Search Ads (DSA) & Performance Max Campaigns
- Audience Targeting & Lookalike Audiences
- Local PPC Advertising for Small Businesses
- Multi-Channel PPC Strategy (Google, Social, YouTube, Amazon Ads)
- Scaling & Automating PPC Campaigns
- Campaign Troubleshooting & Budget Recovery Strategies
- Test Assignment
10
E-commerce & Lead Generation PPC- PPC for E-commerce: Google Shopping & Product Listing Ads (PLA)
- PPC for Lead Generation: High-Converting Funnels
- Tracking & Measuring Customer Lifetime Value (CLV)
- Seasonal PPC Strategies & Campaign Adjustments
- Test Assignment
11
Social Media & Video Advertising- Running PPC Ads on Facebook, Instagram, LinkedIn & Twitter
- YouTube Advertising: Skippable & Non-Skippable Video Ads
- Influencer Collaborations & PPC Campaign Integrations
- Test Assignment
12
Final Test & Certification- Practical PPC Case Studies & Real-World Applications
- Final Assessment Based on Live Campaign Performance
- Course Completion & Certification
Lecturer
Why choose Techno School?
Internship Opportunities for Top Students
Real Project Experience
Small Group Sizes
Expert Lecturers
Comfortable Learning Environment
Certificate of Completion