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AUDIENCE

Complete PPC Course

Develop Abilities to Run Effective Profit-Rich Ads

Your objective includes attracting targeted traffic as well as generating leads and achieving optimal return on investment (ROI) through your paid ads. PPC advertising stands as one of the quickest internet marketing methods to help businesses expand their operations efficiently. Our PPC course offers complete training for new users and experienced practitioners who require practical experience to operate efficient ad campaigns effectively.

Students will discover basic PPC material along with the mechanics of advertisements paid campaigns and their essential role in digital promotional strategies during this lesson. Our instruction covers platform implementation including Facebook and Instagram as well as Google Ads where we will teach you audience targeting methods along with effective keyword selection to optimize advertisement reach.

Our training curriculum focuses on ad creation because efficient ad development requires mastery of both ad texts writing together with strategic design principles and landing page adjustment for conversion growth. You’ll gain expertise in handling bids alongside budget optimization and conversion tracking methods which optimize the profitability of your advertising finances.

As part of our advanced program you will learn about audience segmentation and remarketing to both reach new customers and expand your marketing reach. This PPC training gives business owners along with freelancers along with marketers the opportunity to advance their PPC proficiency through practical guidance along with expert advice alongside specific examples from the real world.

Through this course you will acquire the necessary experience and confidence to create and enhance PPC campaigns which yield genuine performance outcomes. This course serves as your optimal introduction to establish online advertising control and business growth.

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Course payment

Course Fee

20,000 ₹
Duration

Duration

3 months
Frequency

Frequency

5 lessons per week
Hours

Hours

Flexible
Level

Level

Beginner
What will you get?
Knowledge of SEO Basics

Understanding PPC Fundamentals

Learn all fundamental PPC skills starting with keyword selection and moving to creating ads and managing bids while optimizing landing page content.

Monitoring and Analysis

Monitoring and Analysis

Learning PPC performance monitoring requires analytics tools like Google Ads, Meta Ads Manager and others for examining CTR and conversion rates and CPC.

Local SEO Strategies

Local PPC Strategies

Essential PPC advertising tutorials for local businesses educate them about applying location-specific targeting methods to reshape their local ads and optimization techniques.

Practical Performance and Case Studies

Practical Implementation and Case Studies

Real-world assignments together with case studies create an environment where students attain effective learning by observing successful PPC methods that deliver results.

Summary

Summary

Learn about launching efficient advertisement campaigns that attract suitable visitors to help businesses fulfil their advertising goals.

This course is for you if you have:

General knowledge of English

Ability to create engaging content

Desire to promote websites

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PPC Course Syllabus

1

Introduction to PPC
  • What is Pay-Per-Click (PPC) Advertising?
  • How PPC Works in Digital Marketing
  • Difference Between PPC, SEO, and Other Digital Ads
  • Understanding Search Engine & Display Advertising
  • Overview of PPC Platforms (Google Ads, Meta Ads, Bing Ads)
  • Test Assignment

2

PPC Strategy & Campaign Setup
  • Defining PPC Goals & Objectives
  • Understanding Target Audience & Market Research
  • Choosing the Right PPC Platforms (Google, Facebook, LinkedIn, etc.)
  • Budget Planning & Bid Strategies
  • Setting Up Your First PPC Campaign
  • Test Assignment

3

Keyword Research & Selection
  • Importance of Keywords in PPC Campaigns
  • Tools for Keyword Research (Google Keyword Planner, SEMrush, Ahrefs, etc.)
  • Types of Keywords (Broad, Phrase, Exact Match, Negative Keywords)
  • Competitor Keyword Analysis & Gap Identification
  • Structuring Keyword Lists for Ad Groups
  • Test Assignment

4

Ad Copywriting & Creative Optimization
  • Writing Engaging & High-Converting Ad Copy
  • Crafting Headlines & Descriptions for Better Click-Through Rates (CTR)
  • A/B Testing Ad Creatives for Performance Improvement
  • Responsive Search Ads vs. Expanded Text Ads
  • Best Practices for Image & Video Ads
  • Test Assignment

5

Landing Page Optimization
  • Importance of Landing Pages in PPC Success
  • Best Practices for High-Converting Landing Pages
  • Call-to-Action (CTA) Strategies & Lead Generation
  • Mobile-Friendly & UX-Optimized Landing Pages
  • Using Heatmaps & Analytics for User Behavior Tracking
  • Test Assignment

6

Bid Management & Budget Optimization
  • Manual vs. Automated Bidding Strategies
  • Understanding Cost-Per-Click (CPC) & Quality Score
  • Smart Bidding Strategies & AI-Powered Optimization
  • Budget Allocation for Maximum ROI
  • Bidding on Brand vs. Competitor Keywords
  • Test Assignment

7

Display & Remarketing Ads
  • Understanding Display Advertising & Its Role in PPC
  • Banner Ads, Video Ads, and Native Ads
  • Google Display Network (GDN) & Facebook Audience Network
  • Remarketing Strategies to Re-Engage Previous Visitors
  • Dynamic Remarketing for E-commerce & Service-Based Businesses
  • Test Assignment

8

PPC Analytics & Performance Tracking
  • Introduction to Google Ads & Meta Ads Manager
  • Understanding Key PPC Metrics (CTR, CPC, ROAS, Quality Score)
  • Conversion Tracking & Performance Monitoring
  • Tools for Data Analysis & Reporting (Google Analytics, Tag Manager)
  • Analyzing Competitor PPC Performance & Benchmarking
  • Test Assignment

9

Advanced PPC Strategies
  • Dynamic Search Ads (DSA) & Performance Max Campaigns
  • Audience Targeting & Lookalike Audiences
  • Local PPC Advertising for Small Businesses
  • Multi-Channel PPC Strategy (Google, Social, YouTube, Amazon Ads)
  • Scaling & Automating PPC Campaigns
  • Campaign Troubleshooting & Budget Recovery Strategies
  • Test Assignment

10

E-commerce & Lead Generation PPC
  • PPC for E-commerce: Google Shopping & Product Listing Ads (PLA)
  • PPC for Lead Generation: High-Converting Funnels
  • Tracking & Measuring Customer Lifetime Value (CLV)
  • Seasonal PPC Strategies & Campaign Adjustments
  • Test Assignment

11

Social Media & Video Advertising
  • Running PPC Ads on Facebook, Instagram, LinkedIn & Twitter
  • YouTube Advertising: Skippable & Non-Skippable Video Ads
  • Influencer Collaborations & PPC Campaign Integrations
  • Test Assignment

12

Final Test & Certification
  • Practical PPC Case Studies & Real-World Applications
  • Final Assessment Based on Live Campaign Performance
  • Course Completion & Certification

Why choose Techno School?

Internship Opportunities for Top Students

Internship Opportunities for Top Students

Real Project Experience

Real Project Experience

Small Group Sizes

Small Group Sizes

Expert Lecturers

Expert Lecturers

Comfortable Learning Environment

Comfortable Learning Environment

Certificate of Completion

Certificate of Completion

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